Saunderson House Ltd
Registered Office
1 Long Lane London EC1A 9HF

t: 020 7315 6500
f: 020 7315 6550
e: shl@saunderson-house.co.uk

Saunderson House Ltd is a registered company in England & Wales with company number 940473 and is authorised and regulated by the FSA
VAT Registration No. 514 0358 80

Investment Philosophy

Asset Allocation

Subject to each individual client's objectives, we believe that the most important decision in looking after investments is formulating the right asset allocation strategy - the locations and proportions of the portfolio held in shares, fixed interest, property and cash. The ability to invest on a global basis with Saunderson House provides our clients with the opportunity for geographic spread and currency balance. Saunderson House will provide advice on UK, European, North American, Far East and Emerging Market funds.


Fund Selection Criteria

There are many different types of vehicle which may be utilised for investment and Saunderson House will select the most suitable. Our preference is for simply structured collective funds with clear geographic or sector specific mandates. This allows asset allocation to be accurately tailored to the appropriate model portfolio. Funds are researched and a list of those recommended for inclusion in client portfolios is maintained by our investment research team. Funds are reviewed on an ongoing basis.

Our investment philosophy encompasses seven core beliefs:


Transparency

Investments that are transparent and easily understood are more likely to meet return objectives over a reasonable time period.


Analysis

Analysis of all investments is fundamental to our approach. A full understanding of any fund or product is required before any investment is made.


Diversification of Assets

In asset allocation we believe that a portfolio diversified across and within the major asset classes (cash, bonds, property and equity) will increase the likelihood of meeting client objectives.


Specialist Investment Management

Saunderson House has a policy of investing predominantly via collective funds managed by specialist investment management companies. This has the following advantages:

  • Access to the most talented fund managers;
  • No conflicts of interest;
  • Flexibility in asset allocation;
  • Reduced risk by using a spread of fund managers.


Active Investing

Active selection of asset classes and investments is preferable to indexation or passive investing.


Value Investing

A value based approach to investing fits with our preference for simplicity and low risk and is more likely to result in client objectives being met.


The Impact of Fund Management Charges

Fund management charges clearly reduce investment returns. We ensure that all charges levied on any fund we recommend are fully understood. We work to reduce them wherever it is possible to do so. Our aim is always to deliver value for money for clients by ensuring all fund management charges are fully justified.